TERMS AND CONDITIONS
LOYALTY PROGRAM TERMS & CONDITIONS
Last Modified: March 19, 2026
Loyalty Program Terms and Conditions
By participating in the Gulf Coast Restaurant Group Inc. Loyalty Program (the “Program” or the “Loyalty Program”), you agree to be bound by these Terms and Conditions (“Program Terms”), including the arbitration agreement and separate class action waiver included below under IV. Dispute Resolution.
These Program Terms will be construed and enforced in accordance with the Federal Arbitration Act, and to the extent state law applies, the laws of the State of Mississippi. GCRG may change these Program Terms at any time, and all such changes are effective immediately upon notice, which GCRG may give by sending notice using the contact information we have on file for you, posting revised terms on our website, or by any other reasonable means designed to provide notice under the circumstances. Your continued enrollment in the Loyalty Program constitutes your continuing agreement to be bound by these Program Terms, as they are amended from time to time.
IF YOU DO NOT AGREE TO THESE PROGRAM TERMS, DO NOT PARTICIPATE IN THE GULF COAST RESTAURANT GROUP LOYALTY PROGRAM.
I. General Terms.
The Gulf Coast Restaurant Group, Inc. (“GCRG”) Loyalty Program is for individual customers only. Applicants, participants, and users must be 18 years of age or older. Employees of GCRG and its affiliated companies (“GCRG Entities”) are not eligible for membership. Commercial and shared accounts are prohibited. The Loyalty Program accounts may only have one registered user per account. Points may not be credited to business entities.
You represent and agree that all information that you provide to us in connection with your membership is true, accurate, and complete to the best of your knowledge and belief.
GCRG reserves the right to add or withdraw participating restaurants, to make changes in the rules or rewards, or terminate the program at any time without advance notice. GCRG reserves the right to audit, suspend, or cancel your account due to failure to comply with the Program Terms, inactivity, suspicion of fraud or any activity GCRG deems inappropriate in its sole discretion, or for any other reason in GCRG’s sole discretion. Upon termination of the program or cancellation of an account for any reason, all points and rewards associated with the account shall automatically be forfeited.
II. Earning Points.
Points are earned for each dollar spent (subject to exclusions in these Program Terms) at participating GCRG restaurants on eligible food and non-alcoholic beverage purchases. Alcohol purchases do not earn points.
Points are not earned on tax, gratuity, service charges, reservation fees, surcharges, delivery fees, third-party orders, room rental fees, or other similar fees. Points may not be awarded for purchases made through online ordering and delivery transactions. Points are only awarded for purchases made in restaurant at participating GCRG locations.
Members earn five (5) points for every one dollar ($1.00) spent on eligible purchases. Members may earn a maximum of one thousand four hundred (1,400) points per day.
Points are not awarded on any amount paid with Reward Dollars or other promotional rewards issued through the Program.
III. Rewards.
For every three hundred fifty (350) points earned, members receive a five dollar ($5.00) reward (subject to exclusions in these Program Terms). Rewards expire ninety (90) days after issuance unless otherwise specified.
Members may redeem up to four (4) rewards per day.
Rewards are valid only toward food and beverage purchases at participating GCRG restaurants. Rewards may be used toward alcoholic beverages but may not be used toward:
(1) gift cards;
(2) taxes;
(3) gratuity;
(4) delivery fees;
(5) third-party orders; or
(6) room rental fees.
Rewards may not be redeemed for cash or refunds of any kind.
New members will receive a five dollar ($5.00) welcome reward approximately twenty-four hours after signing up for the Loyalty Program. This reward expires thirty (30) days after issuance and may not be used during the same visit in which the member enrolls.
Members will receive a birthday reward during their birthday month consisting of one complimentary appetizer valued up to twenty dollars ($20.00). If the value of the appetizer exceeds twenty dollars ($20.00), the member is responsible for the difference. Birthday rewards expire on the last calendar day of the member’s birthday month.
Members may refer friends to join the Loyalty Program. After the referred guest signs up and completes their first qualifying visit, the referring member will receive a five dollar ($5.00) reward. This reward expires thirty (30) days after issuance.
Visits eligible to earn points are limited to one visit every thirty (30) minutes, with a maximum of two (2) visits per day earning points.
Points and rewards are non-transferable. You are responsible for maintaining the confidentiality of your membership information and accept responsibility for all use of your account, points and rewards. If you believe someone else is using your account without authorization, you should contact GCRG immediately. GCRG will not be liable for any unauthorized use of your points or rewards.
IV. Dispute Resolution.
GCRG aims to avoid legal disputes and hopes to resolve any issues amicably, fairly, and as quickly as possible. To facilitate the effective resolution of any disputes, you and GCRG agree to the following provisions.
4.1 Governing Law. These Program Terms will be construed and enforced in accordance with the Federal Arbitration Act, and to the extent state law applies, the laws of the State of Mississippi (without regard to Mississippi choice of law principles). The selection of the well-developed law of Mississippi to govern these Program Terms is designed to ensure uniformity and advance efficiency, among other things.
4.2 Notice Requirement. To try and resolve a dispute with GCRG (“GCRG Dispute”) quickly and efficiently, before you can institute arbitration or file a lawsuit against GCRG or any GCRG Entities relating to a GCRG Dispute, you agree to the following procedures. These procedures are designed to help reach a fair, fact-based resolution. They are not optional.
(a) You must send a written notice to GCRG (a “Notice”) describing the GCRG Dispute. The Notice should include your name, address, and other contact information; a description of the GCRG Dispute (including any relevant account names); and what resolution is being sought.
(b) The Notice must be sent to the following address (the “Notice Address”):
Gulf Coast Restaurant Group, Inc.
PO Box 6249
Gulfport, Mississippi 39506
(c) Complying with the Notice Requirement is mandatory. You agree that you will not take legal action, including filing a lawsuit or instituting arbitration, until 60 business days after you send a Notice, except that, notwithstanding this provision and the provisions below, you may seek relief in small claims court for disputes or claims within the scope of its jurisdiction. If you do not file a compliant Notice, a court may enjoin the filing of an arbitration demand and may order a party that has filed an arbitration demand without having provided a compliant Notice to reimburse the other party for any arbitration fees and costs already incurred.
(d) GCRG and any applicable GCRG Entity agrees to toll the limitations period, if any, from the date the Notice is sent until the date the GCRG Dispute described in the Notice is resolved.
4.3 Arbitration Agreement. Please read these paragraphs carefully and completely. They affect your rights and will have a substantial impact on how a GCRG Dispute is resolved.
(a) You agree that any and all claims, controversies or disputes of any kind (whether in contract, tort, or otherwise) you may have against Gulf Coast Restaurant Group, Inc. (“GCRG”), any related entity or affiliate, or any of their respective officers, directors, employees or agents (each such individual or entity, and GCRG, or a GCRG Entity, which GCRG defines as a “GCRG Dispute”), will be resolved exclusively by final and binding arbitration, rather than in court, in accordance with these provisions.
Without limiting the scope of the GCRG Dispute, examples of GCRG Disputes include any and all claims, controversies, or disputes arising out of or relating in any way to:
(1) these Program Terms or your use of the Program;
(2) points, rewards, or the Loyalty Program;
(3) your relationship with GCRG or a GCRG Entity;
(4) any dispute regarding these Program Terms;
(5) any dispute regarding the enforceability, validity, legality, scope, waiver, or applicability of this agreement to arbitrate, including arbitrability; and
(6) any disagreements over the satisfaction of the Notice Requirement described below as a prerequisite to arbitrating.
(b) This Arbitration Agreement is intended to be interpreted as broadly as possible, consistent with governing law, and to survive after your participation in the Loyalty Program ends.
Notwithstanding the intended breadth of this agreement, the following are exempt from the arbitration requirement:
(1) complaints you wish to make to a government agency;
(2) small claims court actions (as further noted below);
(3) claims related to the enforceability of the requirement that arbitrations must be conducted on an individual basis only (as further noted below); and
(4) actions to compel arbitration, or to uphold, confirm, or enforce any prior arbitration decision or award.
Further, you and GCRG may seek an injunction in court on an individual (non-class) basis to preserve the status quo between you and GCRG for the entire period until we resolve the GCRG Dispute in arbitration.
(c) Individual Arbitration. In the unfortunate event that the GCRG Dispute described in the Notice is not resolved to your satisfaction within sixty (60) business days, the following paragraphs describe how the GCRG Dispute will be resolved pursuant to this Arbitration Agreement, which shall be governed by the Federal Arbitration Act (“FAA”), 9 U.S.C. §§ 1-16.
(1) The GCRG Dispute will be resolved exclusively by final and binding arbitration administered by the American Arbitration Association (the “AAA”) and conducted before a sole arbitrator in accordance with the AAA Consumer Arbitration Rules in force at the time you send the Notice, as modified by the agreement to arbitrate described in these Program Terms. The current AAA rules are available at www.adr.org or by calling 1-800-778-7879.
By “binding,” GCRG means that both you and GCRG will have to live with the arbitrator’s decision, except to the limited extent appeals to a court are permitted under the FAA. As limited by the FAA, these Program Terms, and the rules applicable to the arbitration, the arbitrator will have exclusive authority to make all procedural and substantive decisions regarding any dispute and to grant any remedy that would otherwise be available in court, including the power to determine the question of arbitrability. The arbitrator will have authority to award temporary, interim, or permanent injunctive relief or relief providing for specific performance of these Program Terms, but (as provided above) only to the extent necessary to provide relief to a party in arbitration warranted by the individual claim before the arbitrator. The award rendered by the arbitrator may be confirmed and enforced in any court having jurisdiction.
(2) If you or GCRG believe that AAA is unable to conduct the arbitration in a timely and effective manner, you or GCRG may request that your GCRG Dispute be filed with another national arbitration company and governed by another national arbitration company’s rules. Each party will consider the request in good faith and determine whether to proceed with arbitration through AAA or instead to arbitrate using a different company.
(3) Unless you and GCRG agree otherwise, the arbitrator will decide the dispute by providing a written statement stating the decision of each claim and the basis for the award, including the arbitrator’s essential factual and legal findings and conclusions. The arbitrator’s decision shall be controlled by these Program Terms (including this Arbitration Agreement) and any of the other agreements referenced herein that the parties may have entered into.
(4) The arbitrator shall apply Mississippi law (without regard to Mississippi choice of law rules or principles), consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law. The arbitrator’s application of the well-developed law of Mississippi is designed to ensure uniformity and advance efficiency, among other things.
(5) For GCRG Disputes involving less than ten thousand dollars ($10,000), the arbitrator will decide the matter solely on the basis of written submissions, without a formal hearing, unless the arbitrator decides that a formal hearing is necessary.
If an in-person hearing is required, the arbitration shall be held in the State of Mississippi, but may proceed telephonically, by video, or in another location if both parties agree or if the arbitrator determines that this would pose a hardship for you.
(6) There shall be no authority for any claims to be arbitrated on a class or representative basis, even if the arbitration provider has rules permitting class or mass or collective arbitrations. Arbitration under these Program Terms can decide only individual claims by you and/or the applicable GCRG Entity or GCRG Entities; the arbitrator may not consolidate, join, or adjudicate the claims of other persons or parties who may be similarly situated against GCRG or an applicable GCRG Entity. To the fullest extent allowed by applicable law, the arbitrator may only award legal or equitable remedies that are individual to you or GCRG to satisfy one of GCRG’s claims (that the arbitrator determines are supported by credible relevant evidence).
Notwithstanding any other provision of this Arbitration Agreement and these Program Terms, any dispute over the enforceability of this subparagraph (6) shall be resolved by a federal Court in the Southern District of Mississippi and not by an arbitrator.
(7) An arbitration award, and any judgment confirming it, apply only to that specific case; it cannot be used or offered as precedent in any other case except to enforce the award itself.
(8) Payment of all filing, administration and arbitrator fees will be governed by AAA’s rules. If you demonstrate to the applicable GCRG Entity’s satisfaction in its reasonable discretion that you are unable (or not required under the applicable rules) to pay any fees and deposits that are required under the AAA rules, the applicable GCRG Entity agrees to forward them on your behalf, subject to being reimbursed in whole or in part, as permitted, based on an ultimate allocation by the arbitrator. In addition, if you are able to demonstrate to the applicable GCRG Entity’s satisfaction in its reasonable discretion that the costs of the individual arbitration will be prohibitive as compared to the costs of individual litigation, the applicable GCRG Entity will pay as much of those costs (but not attorney or other representation fees) in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If the arbitrator finds that either the substance of your claim or the relief sought is frivolous or brought for an improper purpose, then you agree to reimburse GCRG for any fees if GCRG so wishes.
(9) If ten (10) or more claimants submit GCRG Disputes or seek to file arbitrations raising similar claims, arising from the same business decision, or arising from similar underlying facts, and are represented by the same or coordinated counsel, whether such cases are pursued simultaneously or not, each such claim is considered a “Coordinated Claim” and each such claimant is defined as a “Coordinated Claimant.”
To ensure fairness and efficiency, Coordinated Claims must be resolved in the staged proceeding process described below. You agree to this process even though it may delay the arbitration of your claim. A court shall have authority to enforce this bellwether process and may enjoin the filing of lawsuits or arbitration demands not made in compliance with it.
(i) In the first stage, Coordinated Claimants’ counsel and the applicable GCRG Entity will each select an equal number of Coordinated Claims (up to the lesser of one-half of the Coordinated Claims or 5 cases each (10 cases total)) to proceed in arbitration and resolved individually by different arbitrators.
In the meantime, no other Coordinated Claims, cases, or GCRG Disputes involving the same or similar subject matter or claims may proceed in arbitration, and the AAA must not assess or demand payment of fees for the remaining Coordinated Claims or administer or accept them.
If the AAA nonetheless assesses or demands payments of fees for the remaining Coordinated Claims, any such Claimants agree to dismiss their arbitration demands without prejudice, with the statute of limitations being tolled from the date of the dismissal.
The arbitrators are encouraged to resolve the first-stage cases within one hundred twenty (120) days of appointment or as swiftly as possible thereafter, consistent with fairness to the parties.
(ii) After the first stage is completed, the parties must engage in a single mediation of all remaining Coordinated Claims. The applicable GCRG Entity will select the mediator and pay the mediation fee. If the parties agree, the Coordinated Claimants may select the mediator and pay half the cost of the mediation.
(iii) If all remaining Coordinated Claims are not resolved after mediation, the parties will repeat the first-stage process of selecting and filing up to ten (10) Coordinated Claims to be resolved individually by different arbitrators, followed by mediation.
(iv) If any Coordinated Claims remain after the second stage, the process will be repeated until all Coordinated Claims are resolved, with four differences. First, a total of thirty (30) cases may be filed in the third and later stages. Second, the cases will be randomly selected. Third, arbitrators who decided in cases in the first two stages may be appointed in later stages if different arbitrators are not available. Fourth, mediation is optional at the election of counsel for the Coordinated Claimants.
(v) Between stages, counsel will meet and confer regarding ways to improve the efficiency of the staged proceedings, including whether to increase the number of cases filed in each stage. Either party may also negotiate with the AAA regarding the amount or timing of AAA fees.
(vi) Subject to a mutually agreeable confidentiality agreement, any confidential non-privileged information relevant to a Coordinated Claim – including a decision in a Coordinated Claim – shall be available to other Coordinated Claimants.
(vii) This Section concerning arbitration of Coordinated Claims, and each requirement of this Section, is intended to be severable from the rest of this Arbitration Agreement. If the provisions relating to the staging process are severed, then the claims may be filed in individual arbitration pursuant to this Arbitration Agreement except that the payment of AAA fees will be assessed as the arbitrations advance and arbitrators are appointed, rather than when arbitrations are initiated.
(viii) Changes. Although GCRG may revise these dispute resolution terms in our discretion, as described above, GCRG does not have the right to alter this agreement or the arbitration rules specified herein with respect to any GCRG Dispute once that GCRG Dispute arises, if such change would make arbitration procedures materially less favorable to you.
Whether changed procedures are materially less favorable to the claimant is an issue to be decided by the arbitrator, and if multiple claimants are proceeding in Coordinated Claims, the applicability of revised terms to the Coordinated Claims will be decided by the arbitration provider as a procedural issue.
(ix) Severability. With the exception of Section 4.3(c)(6) above, if any part of this Arbitration Agreement is deemed invalid, unenforceable, or illegal, or deemed to otherwise conflict with the rules of AAA, then the balance of this Arbitration Agreement shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal, or conflicting provisions were not contained herein.
If, however, Section 4.3(c)(6) is found to be invalid, unenforceable, or illegal, then the entirety of this Arbitration Agreement shall be null and void, and neither you nor the affected GCRG Entity shall be entitled to arbitrate their dispute.
(x) Opt-Out. If you do not wish to be subject to this Arbitration Agreement, you may opt out of the Arbitration Agreement. To do so, within thirty (30) days of the date that this Arbitration Agreement is accepted by you, you must send a written notice to the Notice Address described above stating that you wish to opt out of this Arbitration Agreement, as well as your name, address, and email.
TO BE EFFECTIVE, THIS WRITTEN NOTICE MUST BE POSTMARKED OR DEPOSITED WITHIN 30 DAYS OF THE DATE ON WHICH YOU FIRST ACCEPTED THESE TERMS UNLESS A LONGER PERIOD IS REQUIRED BY APPLICABLE LAW. You are responsible for ensuring that GCRG receives your opt-out notice, so you may wish to send it by a means that provides for a delivery receipt.
If you opt out of these provisions, GCRG will not be bound by them with respect to disputes with you. If you do not opt out of this Arbitration Agreement within the 30-day period, you and GCRG and the applicable GCRG Entity shall be bound by the terms of this Arbitration Agreement.
4.4 Class Action Waiver. Separate and apart from the Arbitration Agreement set forth above and to the maximum extent permitted by law, you hereby independently waive any right to bring or participate in any class action, class arbitration, private attorney general action, or other representative action, however denominated, in any way related to any GCRG Dispute.
YOU UNDERSTAND THAT BY AGREEING TO THIS CLASS ACTION WAIVER, YOU MAY ONLY BRING CLAIMS AGAINST GCRG OR ANY GCRG ENTITY IN YOUR INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION, CLASS ARBITRATION, PRIVATE ATTORNEY GENERAL ACTION, OR OTHER REPRESENTATIVE PROCEEDING.
4.5 Jury Trial Waiver. YOU HEREBY KNOWINGLY AND VOLUNTARILY WAIVE THE RIGHT TO A JURY TRIAL IN ANY ACTIONS, SUITS, OR PROCEEDINGS ARISING OUT OF OR RELATING TO THESE TERMS.
4.6 Limitations Period. BY PARTICIPATING IN THE GCRG LOYALTY PROGRAM, YOU WAIVE ANY AND ALL RIGHTS TO BRING ANY ARBITRATION, CLAIM OR ACTION AGAINST GCRG OR ANY GCRG ENTITY IN ANY FORUM MORE THAN ONE (1) YEAR AFTER THE FIRST OCCURRENCE OF THE ACT, EVENT, CONDITION, OCCURRENCE, OR OMISSION UPON WHICH THE CLAIM OR ACTION IS BASED, UNLESS GCRG OR THE APPLICABLE GCRG ENTITY AGREES OTHERWISE, OR UNLESS A LONGER PERIOD IS REQUIRED BY LAW.
4.7 Small Claims Court. You and GCRG agree that disputes that qualify for small-claims court may be brought as individual actions only in such small-claims court. TO THE FULLEST EXTENT ALLOWED BY APPLICABLE LAW, YOU AND GCRG AGREE TO WAIVE THE RIGHT TO A JURY TRIAL IN SMALL CLAIMS COURT. Any GCRG Dispute brought in small claims court must remain in such court and may not be removed or appealed to a court of general jurisdiction and may advance only on an individual (non-class, non-representative basis).
V. SMS Communications.
By enrolling in the Program, you may have the option to opt in to receive marketing communications, including SMS (text messages), from Gulf Coast Restaurant Group Inc. SMS communications are subject to the terms below.
SMS Communciations: Subscribers can opt-in for SMS messages from Gulf Coast Restaurant Group as a part of the loyalty registration process at https://gcrg.myguestaccount.com/en-us/guest/enroll?card-template=JTIldXJsLXBhcmFtLWFlcy1rZXklOXZ5TlpsRmh0Z2QxY3VBbiUyVmZNUTU4UHM2U09vRzE4emIyNCswczI%3D&template=14 . By doing so, you agree to receive automated promotional and personalized marketing text messages from Gulf Coast Restaurant Group to the mobile phone number you provided when signing up. Messages may pertain to promotional programs, new menu items, etc. Messages for this program will be sent from +1 228 200 1196 and begin with GCRG. Consent to receive automated marketing messages is not a condition of any purchase. Message frequency varies. Message and Data rates may apply.
To opt-out of the text messaging program, text the keyword STOP to +1 228 200 1196 to cancel. After texting STOP to +1 228 200 1196 you will receive one additional message confirming that your request has been processed. For more information, text the keyword HELP to +1 228 200 1196 for customer care information. You can also contact us at marketinghalfshelloysterhouse@gmail.com, or call +1 228 701 0361 for additional assistance.